As Seen

Dating Coaches For Men And Women
Scot And Emily McKay

Dating and relating in the 21st century is more complex–and more potentially frustrating–than ever before. It’s as if everything is conspiring to keep you from meeting the man or woman of your dreams.

Our busy schedules are a major part of that. But friends and acquaintances move in and out of our lives so fast. Social media seems to be replacing real-world interaction at an alarming pace.

Meanwhile, the rules have all changed. There’s online dating. Tinder. Even speed dating. Does anyone ever meet in the real world anymore?

Scot and Emily McKay -- Dating Coaches

If you’re utterly overwhelmed when it comes to getting out and meeting new people, you’re not alone…and it’s not your fault. What you’re experiencing is not only understandable, it’s become normal in this day and age.

Even so, you may have unique circumstances and sticking points.

And on top of all else, finally finding the love of your life doesn’t necessarily mean that there won’t be very real challenges along the way.

Sometimes the most thoughtful e-books aren’t enough to bridge the gap between concept and reality.

I've been in the field of psychotherapy and consulting for 55 years. I have just met Scot recently but he is the most genuine, creative, likable and successful person I've ever met in the coaching field. I can't wait to talk to him again.Homer McDonald (
Get The Happy Relationship You Deserve


Both of us know what it’s like to experience heartbreak and to pick up the pieces afterward. Fortunately, we’ve also bounced back and enjoyed a thriving dating life. Today, we live the dream as a happy couple in a way that few believe is even possible anymore.

And now it’s your turn to get what you want and deserve. No aspect of your life matters more, and the time to start making up for lost time is now.

Hi Scot and Emily! I want to thank you both for the time you spent with me on the phone last night. Your input regarding my problem helped me more than you can imagine.

For the first time I feel reassured and hopeful that I can have a romantic future. I had felt so hopeless for so long. I can't believe how fortunate I was to counsel with a man and a woman at the same time.

You two have been a blessing to me! Take care, God bless you! Your friend and fan...Terri (Urgent Consultation / Louisville, KY)

So... What will you do for me exactly?

You have your own unique goals when it comes to dating and relationships. We focus on you as an individual, empowering you so your dreams become reality.

We impart knowledge directly and encourage you all the while. You’ve got to hear what your friends won’t ever tell you, but from someone you know has your best interests at heart.

Such is our gift and our passion. That’s why you’ll always work with us directly rather than being handed down to a junior team member.

Best of all, our character-based approach offers you a genuine, life-changing road map rather than just a quick fix. It’s all about deserving what you want.

We’ll also help remove roadblocks, give you a winning mindset, unwire any bad programming from the past and–importantly–give you our undivided attention in a world where that’s increasingly rare.

Along the way, you’ll be pleasantly surprised by forward-thinking innovations such as MP3 archives of your coaching sessions, video coaching options, interactive assignments between sessions and the built-in ability to contact us any time whenever questions or situations arise.

Who do you work with?

If we were to hold a party for everyone we’ve ever coached, you’d be amazed and impressed by how allart, successful and interesting everyone in the room was.

The vast majority of the men and women we work with are accomplished, high-quality people of character with quite a lot going for them. What they have in common is a sincere desire to find the right person to share life with, and they’re extremely motivated.

Some are recently divorced and determined to move on in the right direction. Many come to us because we both have ex-spouses who suffer from mental illness, and their stories are similar. Others have prioritized their career or other dreams above finding their significant other.

Still others are simply ready to get this part of their life handled more skillfully than they ever have before. For them this is the final frontier of sorts, and we take them from where they are today to where they want to be.

What if I'm already Married

We work with men and women who are in long-term relationships almost every day, including plenty of couples. Like them, you’ll find that coaching is a powerful alternative when counseling just doesn’t cut it.

Sure, we’ve been together for nearly ten blissful years, so our track record speaks for itself. But just as importantly, we can impart the secrets to a happy relationship to you while helping you get past rough patches or remove potential hazards along the way.

Even if you’re at wits end and considering divorce, definitely consult us before ending your relationship. You definitely have options in the realm between counseling and divorce court. Coaching is all about actionable steps and looking toward the future.

Does it matter where I live?

Not at all! We work with men and women all over the world including the United States, Canada, Latin America, UK, Europe, India, Australia, New Zealand, the Pacific Rim and the Middle East.

The magic of Skype and broadband video makes it all possible, and we’ve found time and again that success is by no means limited by geography.

If you happen to live in Central or South Texas and would like to work with us live and in-person, that’s certainly a great idea. Those who live elsewhere often fly to San Antonio to work with us as well.

What makes you different?

While some coaches may argue for either the male or female perspective, we give you both. As a happily married couple who each enjoyed a respectively vibrant, healthy dating life prior to finding each other, we truly “walk the talk”. We live what we teach, and we prove every day that what we do flat-out works. We don’t just offer you theoretical ideas, we empower you with actionable, real-world setps to success.

Coaching is not about deconstructing or re-living the past and picking up the pieces. After all, you’re not broken, you’re motivated. By answering “how” instead of “why”, you can count on looking toward the future with well-defined goals in mind. That’s why every Ten-Plus coaching program comes with a planning session at the beginning, during which we’ll build a customized plan of action together with you.

You also get peace of mind, knowing that you’re working with proven, professional experts. Over the course of nearly ten continuous years we’ve established a globally-recognized presence. We’re widely recognized as being among the very best in the world at what we do.

Can you help me with my online business?

As we operate a successful Internet-based business, we’re often asked this question.

We’ve certainly been known to custom design coaching programs that are a hybrid of sorts, incorporating sessions on both dating or relationships and business coaching. You can even come to us specifically for business coaching, and we’ll deliver stunning results for you. As always, ask and it shall be done.

This sounds great... So why am I feeling nervous?

That’s only natural. For many, the status quo has become a daily habit. That means that circling today on the calendar as the day you start getting what you want can be intimidating at first.

The biggest concern we hear from both men and women is that they’ll work with us wholeheartedly, only to experience minimal, if any measurable results. For them, that would be more painful than never having tried at all. We fully understand that fear, and that’s where it’s up to us to do our job. After having worked with hundreds of men and women directly, we recognize your potential and are experienced experts at getting results. Remember…in nearly ten years nobody we work with has ever failed.

Much like going skydiving, jumping out of the plane is by far the hardest part. Once you go for it you’ll feel the exhilaration of the adventure and the thrill of conquering your trepidation…especially after you land safely.

My best friend came to visit me this week. He met my new girlfriend and remarked not only on how cute she was, but on the chemistry between her and I. Trust me, before Ten-Plus I would have laughed in anyone's face if they told me that would happen.Frank (Ten-Plus / Boston, MA)

What can I expect?

  • Work directly with globally-recognized dating coaches Scot and Emily McKay.
  • Your plan of action will be custom-tailored to your specific needs.
  • Scheduling is at your convenience.
  • You can count on experienced, respectful professionalism.
  • We've worked directly with hundreds of men and women worldwide.
  • Your privacy is assured.
  • You'll see real-world results in record time. Satisfaction is 100% guaranteed.

    Ten-Plus Classic

    • The time-proven golden standard of dating coaching programs
    • Unlimited planning session
    • 10 1-hour phone sessions with Scot or Emily McKay
    • Up to 30 minutes of phone time between sessions
    • Up to 5 e-mails between sessions, priority e-mail address
    • All 5 of Scot McKay's books
    • 100% satisfaction guarantee
    • MP3 archive option at $30 per session
    Expand to Read More

    Your customized one-on-one program begins with an initial planning call that determines exactly where you are and where you want to be in your dating life. We spend as much time with you as it takes to formulate an outline of ten sessions, custom-crafted to your unique needs and laser-focused on getting your goals met.

    Once you’ve approved the outline, get ready to embark upon ten sessions guaranteed to challenge you and motivate you to go from good to great in your relationships.

    Plan on achieving powerful breakthroughs, backed by targeted field assignments between calls designed to put your discoveries into action.

    Each of these sessions is scheduled at your convenience and the program is followed at your pace. You can expect each core consultation to be a minimum of an hour in length.

    It doesn’t matter where in the world you are, as we can communicate via phone or video-conference. And yes, sessions can be held in person here in San Antonio, TX at no extra charge, if you prefer.

    But importantly, Ten-Plus isn’t just a series of coaching calls. You can contact us on the fly for brief consultations–up to thirty minutes between sessions–while enjoying the ability to ask questions via e-mail as well.

    Choose the option of having your ten main sessions recorded in MP3 format for future reference. Plus, all five of Scot McKay’s e-books are presented to you at no extra charge during the course of the program.

    Your success is our mission: online dating, image makeover, restoring a broken relationship, creating attraction, pickup and seduction strategy, first date strategy, understanding and decoding the other sex, dating after divorce, even relationship management.

    Complete satisfaction is assured, backed by a 100% money-back guarantee. This is an exclusive feature that you won’t find anywhere else, and we can only offer such a guarantee because Ten-Plus is effective…perhaps even beyond your own expectations.

    Ten-Plus represents your golden opportunity to put us directly to work for you as your personal trainers for dating and relationship success.

    So why not make a bold move to get what you truly want in what’s unquestionably the most important area of life? E-mail us today and tell us your story, being sure to let us know how to contact you. If you already know that Ten-Plus is for you, reserve your spot today.


    Ten-Plus Express

    • Excellent for those on a budget, and scalable upon request
    • 2-hour planning session
    • 5 1-hour phone sessions with Scot or Emily McKay
    • Up to 30 minutes of phone time between sessions
    • Up to 5 e-mails between sessions, priority e-mail address
    • All 5 of Scot McKay's books
    • 100% satisfaction guarantee
    • MP3 archive option at $30 per session
    Expand to Read More

    The Ten-Plus Express coaching plan offers all of the benefits of Ten-Plus Classic, but in a “lite” version.

    After a two hour planning session, you’ll be on track for a guided plan of five phone sessions. You can call Scot and Emily in between scheduled sessions for up to thirty minutes, and send up to five questions between sessions via e-mail.

    If you know you want the structure and direction provided by having a plan in place, then Ten-Plus Express bridges the gap between a few offhand sessions and Ten-Plus Classic. It’s a great way to tune up any sticking points you have, get off the sidelines and meet someone special once and for all.

    As with all other X & Y Communications coaching programs, Ten-Plus Express is fully guaranteed to bring you real-word success or your money back.

    To get the ball rolling, E-mail us today and tell us your story. Be sure to give us a way to contact you by phone.


    Ten-Plus Platinum

    • The power of Ten-Plus, only with greater flexibility and more unstructured time between sessions
    • Unlimited planning session
    • 10 1-hour phone sessions with Scot and/or Emily McKay
    • 8 hours of unstructured phone time OR 1 8-hour session on-site in San Antonio, TX, with airport transfers
    • Up to 45 minutes of tactical phone time between sessions
    • Unlimited e-mail coaching between sessions, priority e-mail address
    • Preferred scheduling, short notice and/or weekend availability
    • All 5 of Scot McKay's books
    • 100% satisfaction guarantee
    • MP3 archive option at $30 per session
    Expand to Read More

    Ten-Plus goes platinum with a preferred level of personalized service designed to skyrocket you to ultimate success with MOTOS in record time.

    In addition to every service included in Ten-Plus Classic, you’ll enjoy up to 45 minutes of on-demand phone time in between sessions and unlimited e-mail coaching. Platinum level status also entitles you to preferred scheduling, even on short notice and/or during weekends. Plus, you enjoy the benefit of having both Scot and Emily on your core sessions instead of one or the other.

    But it’s the inclusion of a full-day (8 hours) on-site session with Scot and/or Emily in San Antonio, TX that really sets Ten-Plus Platinum apart. The added benefit of that extra measure of live, in-person coaching cannot be underestimated. If you prefer, that extra eight hours can be used for additional tactical phone time, taking place on an off-hand basis in between sessions.

    E-mail us today and share your story with us. Get started on your customized Ten-Plus Platinum journey today. Success is 100% guaranteed.


    Ten-Plus Live

    • Live, in-field 1-on-1 coaching with Scot and Emily McKay
    • Unlimited planning session
    • 3 preparatory telephone sessions with Scot or Emily
    • Airport transfers, ground transportation
    • Evening One: Greeting / briefing session
    • Day Two: 8-Hour intensive session with Scot or Emily
    • Evening Two: Dinner and night on the town with Scot and Emily
    • Day Three: 8-Hour intensive session with Scot or Emily
    • Evening Three: Dinner and practical evening in-field with Scot and Emily
    • Day Four: Breakfast debriefing with Scot and Emily / final 2-hour intensive session
    • All dining, entertainment and incidentals on-site in San Antonio
    • Up to 7 follow-up phone sessions with Scot or Emily
    • All 5 of Scot McKay's books
    • 100% satisfaction guarantee
    Expand to Read More

    By Special Arrangement Only: Live, in-person, and 100% customized attention dedicated to one singular purpose: preparing you for ultimate success. If you want direct coaching in areas where there’s just no substitute for on-site interaction, then Ten-Plus Live is for you.

    Get rid of shyness and approach anxiety by directly interacting with MOTOS (members of the other sex) under the guidance of Scot and Emily.

    Gain unstoppable confidence in starting and maintaining conversations, even as you discover powerful secrets to sparking attraction…and set them in motion.

    Fine-tune how you present yourself, get a style makeover if you’d like or even discover and finally defeat those “hidden detractors” that have been holding you back, but which none of your friends would ever tell you about.

    It all begins with an advance planning session via phone, followed by delivery of your custom-crafted itinerary. This makes certain your experience is absolutely personalized to your exact specifications, even down to the fine details. There’s sure to never be a dull moment.

    From there you enjoy three one-hour phone sessions ahead of your scheduled weekend, designed to give you solid preparation for an unstoppable mindset.

    Your Ten-Plus Live weekend itself begins when you land in the warm, friendly and culturally rich city of San Antonio, TX on the evening of Day One. Scot or Emily will personally meet you at the airport. Enjoy a casual briefing session over a drink or two before getting a good night’s sleep ahead of an action packed schedule ahead.

    On Day Two, spend eight hours asking all the questions you’d like, while getting a head start in-field discovering the upper limits of what’s possible with meeting and attracting women.

    That evening, join Scot and Emily for dinner on San Antonio’s famed Riverwalk followed by a night out on the town.

    Day Three incorporates another eight hours of custom-tailored instruction and/or in-field work. There’s plenty of time for building strong personal presence, a full image consultation and–of course–directly meeting and interacting with MOTOS (members of the other sex) all over town. How can Scot and Emily be both happily married and among the best in-field dating coaches in the world? Witness the magic for yourself, and leave more empowered than you can imagine.

    You’ll probably need a bit of time to rest up before another amazing dinner followed by another full evening out in San Antonio, offering you an objective opportunity to put everything covered into direct practice. You can count on meaningful examples and direct input from Scot and Emily, all the way until 2am if you’d like.

    You’ll quickly discover how their own unique and at times challenging experiences on the road to excellence ensure that they’re in your corner encouraging you exactly as you’d expect from true professionals.

    The San Antonio experience culminates on Day Four with a casual debriefing over breakfast and another two hour session (perhaps to the weekend farmer’s market to meet more women) before heading back to the airport. You’ll probably have no problem sleeping on the plane.

    But that’s not where Ten-Plus Live ends. You also get up to seven follow-up phone sessions with Scot or Emily, effectively rolling all the power of Ten-Plus Classic into the program. That way, you continue to build on your skills and apply them in the real world upon return from your long weekend in San Antonio. You can schedule these follow-up calls at your pace and your convenience once you return home.

    You will also receive all five of Scot McKay’s books upon completion of the experience.

    Top-flight meals, entertainment and incidentals are included, as is all ground transportation from the the moment you arrive in San Antonio until when you depart. Transportation to and from San Antonio and lodging arrangements are the responsibility of the customer, which we are happy to provide logistical assistance with.

    E-mail us today to request scheduling and reserve your spot, as space is extremely limited to ensure top quality.


    Rapid Relationship Coaching

    • Exclusively for those who are ready to find the love of a lifetime
    • Unlimited planning session
    • 10 1-hour targeted phone sessions with Scot and/or Emily McKay
    • 10 additional hours of unstructured phone consultation time
    • Up to 30 minutes of follow-up phone time between targeted sessions
    • 1 3-hour follow-up phone visit after completion of the core program
    • 1 4-hour onsite visit in San Antonio, Texas
    • Unlimited e-mail coaching between sessions, priority e-mail address
    • Preferred scheduling, short notice and/or weekend availability
    • All 5 of Scot McKay's books
    • All 7 of Scot McKay's major multimedia programs
    • Option to have Scot McKay officiate your wedding
    • 100% satisfaction guarantee
    • MP3 archive option at $30 per session
    Expand to Read More

    If you’re finally sick and tired of spinning your wheels only to end up dating the wrong person time and time again, the Rapid Relationship program is designed specifically for you…with fast results in mind.

    After a targeted planning session, you’ll get right down to business with Scot and Emily. Your customized Rapid Relationship program is laser-focused on clearing out all the obstacles separating you from an amazing relationship with the partner of your dreams.

    Uncover and eliminate any stumbling blocks from the past, clear out any hidden detractors that your friends will never tell you about and put an end to destructive patterns that have robbed you of the success you know you deserve.

    From there, look forward to a stunning personal transformation whereby you’ll begin meeting and dating only those who fit the exact description of the type of potential mate you’ve always wanted.

    You’ll also discover exactly what it takes to start a promising relationship the right way, avoid any negative habits that tend to creep in at the beginning and enjoy a blissful lifetime with the right person.

    You can even look forward to getting in on every proven secret Scot and Emily know when it comes to maximizing happiness and long-term success.

    Yes, you can and will overcome the high divorce rate and avoid costly, heartbreaking legal battles. And what’s more, you can defy the odds and have the hot, happy and amazing relationship that so few people ever get a chance to experience nowadays.

    There are clear, objective ways to make a relationship work. Scot and Emily back up what they teach with the evidence of their own wonderful relationship every single day, a unique testament to the true power of what you’ll discover in your Rapid Relationship coaching program.


    Ten-Plus Professional

    • The first-ever comprehensive mentoring program for prospective dating and relationship coaches
    • Unlimited planning session
    • 2-hour mid-program briefing
    • 20 1-hour phone sessions with Scot and/or Emily McKay
    • 3 full-day sessions on-site in San Antonio, TX, with airport transfers (up to 8 hours each)
    • Up to 30 minutes of tactical phone time between sessions
    • Unlimited e-mail coaching between sessions, priority e-mail address
    • Preferred scheduling, short notice and/or weekend availability
    • Insider's training on becoming a professional dating/relationship coach
    • VIP access to Scot and Emily after completion of the program
    • All 5 of Scot McKay's books
    • All 6 of Scot McKay's major multimedia programs
    • 100% satisfaction guarantee
    • MP3 archive option at $30 per session
    Expand to Read More

    Limited Availability: Imagine gaining every advantage you’ve ever dreamed of when it comes to dating and relationship success.

    Sounds amazing, doesn’t it? But then imagine being empowered to impart everything you know to others–as a legitimate dating expert in your own right.

    Add it all together and you’ve got the one and only Ten-Plus Professional program.

    Combining all the elements of Ten-Plus Platinum with direct mentorship as a dating coach, Ten-Plus Professional truly lives up to its name.

    Think about it…not only will you achieve mastery with members of the other sex, you’ll be fully prepared to launch a new career doing what you love and changing lives all the while.

    Only a select few will be accepted to participate in the Ten-Plus Professional program, and a preliminary interview directly with Scot McKay is mandatory.

    Once on board, you can plan on an intensive 20 session track, complete with an unlimited planning session and 2 hour mid-program briefing. You get three full-day on-site sessions with Scot and Emily, plus the unprecedented privilege of VIP access to other well known experts in the dating and relationship niche.

    In addition, you’ll even receive all ten of Scot’s multimedia programs to go along with all five of his books.

    E-mail us if you’re ready for the most exclusive adventure in the X & Y Communications portfolio of 1-on-1 coaching services. Serious inquiries only, please.

    One Hour Consultation

    Put Scot and/or Emily to work for you.

    Designed to deliver you through an isolated issue or situation, your dating coaching session offers custom, personalized assistance beyond what you’ll find in e-books or programs.

    E-mail us or call (210) 260-6400 for more information.


    Urgent Consultation

    Do you have an immediate, pressing need? Sometimes the right answers simply cannot wait. Contact Scot or Emily on the fly and get highly-focused and concise mentorship to help get you out of a social bind, survive a faux pas or to help make an imminent and crucial step the right one.  E-mail us or call (210) 260-6400 for top-priority scheduling. Round-the-clock availability on a worldwide basis–an X & Y Communications exclusive.


    Stop the Breakup

    Is your relationship in imminent danger of falling apart? Contact us immediately for direct coaching. Your best strategy for stopping it from happening is available to you RIGHT NOW. A no-charge five minute consultation is all it takes to discern feasibility. From there, your personalized strategy for halting the breakup in its tracks is delivered on a prioritized basis ASAP.

    E-mail us or call (210) 260-6400 for priority scheduling.


    Cross-Cultural Coaching

    Has your life taken you to a country far away from your homeland? If so, you may encounter unexpected challenges in relating to members of the other sex in the culture you are now immersed in. Get real solutions for maximizing your advantages while minimizing your adjustment period in a new country. Don’t let your social life wait any longer. Three sessions via phone or video-conference is all that it takes. E-mail us or Skype “scotmckay” for scheduling at your convenience regardless of your time zone.


    Happy Couples -- Real Friends Of X & Y Communications

    Think of it. In this society we educate ourselves for years to prepare for a successful career. We hit golf balls by the bucket at the driving range to improve our game.

    But when it comes to finding someone to spend the rest of our lives with, the vast majority of us wait around passively…enduring heartbreaking failures along the way, and eventually waking up to far less than we hoped for.

    So take the first step today. Contact us via e-mail, phone or Skype or by using the form below to find out about how putting us to work as your personal trainers for dating and relationships can end your frustration and get you where you want to be.

    Your twenty-five minute introductory session is free of charge. This brief but powerful call will help you pinpoint what exactly you want, identify what’s holding you back and give you newfound inspiration to enjoy the success you deserve.

    Now is the time to kiss mediocrity goodbye…forever. You never, ever have to settle for anyone less than the man or woman of your dreams.

    Have questions? We’ve got answers!

    Drop us a note to find out more


    Scot and Emily McKay

    Scot and Emily McKay are professional dating and relationship coaches, authors and podcast hosts. Together they founded X & Y Communications in San Antonio, TX, which focuses on equipping and empowering men and women who want to go from good to great in their relationships.

    They reach over 300,000 people all over the world through their newsletters, podcasts and social media. They are the authors of ten books between them, including four Amazon #1 bestsellers, and have been featured by over 400 media outlets worldwide.

    Both Scot and Emily are Traveler’s Century Club members, having explored well over 100 countries together, often with their four children. Their travel blog and podcast can be found at